In their book Conquering the Seven Summits of Sales, business experts and elite mountain climbers Susan Ershler and John Waechter examine the parallels between climbing the Seven Summits, the seven tallest mountains on each of the seven continents, and journeying to the peak of sales performance. The authors explore the key aspects of successful sales campaigns, and provide insights and practical approaches that will help sales professionals reach their goals and resolve obstacles in highly competitive marketplaces. The methods, skills, and perspectives needed to accomplish revenue objectives are illustrated using anecdotes based on the authors’ experiences conquering formidable mountains, including Mount Everest.
According to the authors:
- Staying ahead of the competition requires perseverance, self-motivation, positivity, and a reliable network of support. With the right perspectives and resources, sales leaders can always be prepared to conquer the next sales summit.
- By projecting ambitious visions of success and establishing objectives that will help achieve those visions, sales leaders come one step closer to reaching their personal sales summits.
- Objectives should be both ambitious and practical. When creating objectives, sales leaders should eliminate non-essential tasks from their workflows, focus on duties that contribute to the fruition of their visions, set priorities, and aim for personal and professional balance.
- Careful planning ensures that objectives will be completed successfully. To plan mindful goals, leaders must review past performances, educate themselves about their businesses and services, and research potential targets and marketplaces.
- Pushy sales tactics are not the key to sales success. Sales leaders must strive to be guides, like the individuals who lead groups on mountain climbing expeditions. Guides endeavor to provide customers with knowledge and the right services, an approach that will make everyone involved in the campaign successful.
- No climbers should attempt to climb the Seven Summits alone. Similarly, sales leaders should not try to close deals by themselves. Instead, they should appoint people with the right skills and perspectives to ensure the success of the sales operation.
- When it is time to create new sales strategies, The Competitive Sales Route (TCSR), a comprehensive step-by-step process, can help sales teams carry out efficient and organized campaigns.
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